Art of Creativity: Ayyyna Budaeva at TEDxRyersonU

Marketing Director at the Fashion Zone at Ryerson University, Ayyyna Budaeva, shares how her uncle - a fisherman who brought electricity to a small community by building their first power generating windmill with scrap metal he salvaged - inspired her to creatively problem solve. As a Bachelor of Commerce student specializing in marketing, she has heard many of her business school peers lamenting they didn't have the creative "gift" and couldn't think outside the box. This creativity conundrum led to stagnant business models and tired ideas. After researching for herself, Ayyyna proved creativity is not an inherent talent, but a skill to be tirelessly developed.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)