Custom bikes- A dialogue with a product that can change you: Eyal Chernichovsky at TEDxJaffa2013

Eyal Chernichovsky is the founder, designer and fabricator of Chernichovsky Custom Bicycles, a niche bicycle brand specializing in carbon metals and titanium frames. American-born and living in Israel, he holds a bachelor's degree in Philosophy and a master's of design, a specially awarded post-master's degree in Industrial Design.
Eyal's philosophy and design are highly intertwined within his custom creations. Bicycles are profound products, whose simplicity extends beyond these ingeniously designed objects. They evoke an awe and grace commonly found in the beauty and power of nature, based on geometric principals.
Eyal himself rides extensively in every genre of riding, implementing skills that are both self and formally taught. His goal now that he is dedicated to building bikes is to create "the ultimate tool to relax the rider's soul" (MBA Magazine). In addition to building bikes, Eyal is also engaged with cycling communities in Israel, both on regular rides and organized events and races. He is highly tuned-in to this very large subculture, filled with a variety of different people that he finds fascinating in their specific language, aesthetic and dialogue.

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