Imagine The World Without Colour: Simon Faure-Field at TEDxWeldQuay 2013

Simon Faure-Field, is the founder and CEO of visionary customer experience consultancy, Equal Strategy. The company, which has offices in Singapore, Malaysia and Hong Kong, advises global brands across multiple industries how to achieve consistency in "brand atmospherics", specifically telephone and customer environment touch points which enable companies to achieve powerful competitive advantage in the context of their longterm business strategy.

Mr. Faure-Field's background is in interior design, management and business development. His lifelong interest in music collided with the opportunity of meeting sensory branding gurus such as Martin Lindstrom, which codified his belief that the audible experience was a potent yet oft-overlooked determinant of consumer behaviour. Combine a strong auditory brand atmospheric with the leading edge technique of olfactory touch point (smell) and brands have a persuasive new tool at their disposal.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)