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Message Matters: Alex Wier at TEDxTelfairStreet

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The message matters, not the medium. It's never been easier to reach people and never been harder to get their attention. The complexity with which messaging can be deployed is growing every day, forcing the message itself to become more true, more succinct, more simple.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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