Why I the Bookternet: Rachel Fershleiser at TEDxGowanus

"At your average book publisher, 10 years ago was a time before the internet." Rachel Fershleiser is now working on Tumblr's outreach team, specializing in publishing, nonprofit, and cultural organizations but when she started in traditional publishing, a job like hers really didn't exist. Rachel takes us through an evolution of how the "solitary pursuits" of reading and writing evolved into hotbeds of collaboration and community though online tools. She shares great stories and innovations showing how authors, publishers, and even bookstores are building and engaging readers like never before.

For more talks from TEDxGowanus please visit www.TEDxGowanus.com

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)