A box is more than just a box | Imagine Creativity Center Final Event in San Francisco

"A box is more than just a box" is a performance that reflects about innovation and creativity.
Each one of the boxes on stage represents a concept connected with innovation

IDEA BOX
The box that holds infinite ideas is our mind, a constant generator of solutions

MUSICAL BOX
The musical box represents the dynamic nature of creativity, always in movement, always in flow.

RUNNING BOX
The running box represents the spontaneous and flexible aspect of innovation. Challenges and solutions constantly move to new places. We need to keep moving with them.

BALLOON BOX
The balloon out of the box represents the value of "thinking out of the box", looking for perspectives and angles that differ from the typical ones.

MANY SIDES BOX
The box with many sides represents the different faces a challenge can have, as well as the versatile nature of innovators, able to apply different skills and strategies as needed.

MULTIDIMENSIONAL BOX
The multidimensional box represents the different abstraction levels we can apply to a challenge, the whole and the details, and the importance of being able to switch easily between them.

THE BRIDGE
The reconfiguration of the boxes into the bridge represents the essence of creativity, rearranging what we know in order to find what we don't know. It also represents the power of imagination and creative thinking, able to take leaps that take us to unexpected and unique insights.

THE STORM
The storm represents the challenges innovators face but also the value of disruption as a necessary event in the creative process.

THE DREAMERS
The final part represents the acceptance of disruption, failure and difficulties as a natural and necessary process in life, one that often becomes a door to something better. It also helps the character realize the importance of team work and relationships, of working with others in order to become more resilient in the face of adversity.
The character meets the dreamers of Imagine. Together they will rebuild his dream and create many more.

Performance designed and performed by Javier Ideami | ideami.com
Dancers & Assistance by Mireia Perez & Sonia Ghani
Illustrations by Ferran Torras | Wall & Wall
Camera by Numael Hernandez | Magic River Media
Production, assistance & Support by Imagine Staff & Dreamers

A special thank you to the entire Imagine team as well as Wall & Wall, Mireia, Sonia and Numael, without them this performance couldn't have been possible.

Keep on Dreaming!