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Applying behavioral economics to real-world challenges: Kelly Peters at TEDxUtrecht 2014: BEHAVE

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BE BRIGHT: "Overcome your fear of making a mistake. Take a bold stance, an active role in big life situations. Calculate the risk, and take control!"

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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