"Beauty is in the Eye of the Beholder": Linda Lundström at TEDxStMaryCSSchool

"Beauty is in the Eye of the Beholder"- an interactive slide presentation to inspire the audience to celebrate their love of Fashion and Design but liberate themselves from the unrealistic expectations of the Fashion Media.

Born and raised in Red Lake, a remote gold mining town in Northwestern Ontario, seems an unlikely beginning to the story of a fashion designer, who in her career has reached the pinnacle of success for her innovative approach to creating clothing for Authentic Women. With a resourcefulness and common sense approach to both Fashion and business Linda Lundström has been a creative force in Canada for over 3 decades. With the heart and soul of an artist, creating more than 100 collections, Lundström is respected for her originality and determination to produce her designs in Canada. Building a state-of-the-art manufacturing facility in Toronto, she is a leader in embracing CAD/CAM technologies and Lean Manufacturing processes necessary to compete internationally. Today, Lundstrom shares business and life lessons with audiences and clients. After selling her company and brand in 2008, Lundstrom has also returned to designing with the 'L' collection which she presents at consumer shows and PopUpShops. Lundstrom is an advocate for First Nations, motivating her to create the Kiishik Fund, which creates awareness and respect for Native culture and traditions. This fund receives a portion of all honoraria received from speaking engagements to support educational programs in the Red Lake District.