Big Bang Disruption : Larry Downes at TEDxBayArea

BIG BANG DISRUPTION

What does a food fight among Late Renaissance art historians tell us about the changing nature of technological innovation? Larry Downes, co-author of the forthcoming book, "Big Bang Disruption: Strategy in the Age of Devastating Innovation," will describe the new model for market disruption, one based on low-cost experimentation, the combining of off-the-shelf component parts, and collaboration with early users on everything from design to funding. When new products enter the market better, cheaper and more customized than those with which they compete, the result for incumbents can be deadly.

About our speaker.

Larry Downes is coauthor of the new book BIG BANG DISRUPTION: Strategy in the Age of Devastating Innovation. He is an Internet industry analyst and author on the impact of disruptive technologies on business and policy. His first book, Unleashing the Killer App, was one of the biggest business bestsellers of the early 2000s. He is a columnist for Forbes and CNET and writes regularly for other publications including USA Today and the Harvard Business Review. He lives in Berkeley, California.

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