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Brand DNA at Hong Kong Licensing Show

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The 2015 HKTDC Hong Kong International Licensing Show saw a record attendance, with more than 19,500 visitors attending the show in January. Over 310 exhibitors, representing more than 800 brands and properties from 18 countries and regions took part in Asia’s largest licensing show, which featured iconic names such as Warner Bros, Hasbro, 20th Century Fox and Lamborghini – underscoring how major brands are increasingly tapping key markets in the region.
Speakers:
Boris Puddu, Head of Collezione, Automobili Lamborghini; Kenneth Wyse, President Licensing & Public Relations PVH Corp; Rosalind Nowicki, Exec VP, Global Sales & Retail 20th Century Fox Consumer Products; Michael Hermann Director of Licensing The Andy Warhol Foundation for the Visual Arts; Martin Schiele Director, Studio Schiele
Related Links:
PVH Corp:
20th Century Fox Consumer Products: The Andy Warhol Foundation for the Visual Arts:
Studio Schiele: http;//www.studio-schiele.info
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