Brands that Dream: Xavier Oliver at TEDxAUEB

What are the basic values for selling? Can brands dream? Professor Xavier Oliver reveals the secret to a brands' successful route.
Oliver is professor at IESE Business School, at the ISEM Fashion Business School, at the IICS (Instituto Internacional de Ciencias Sociais) de Sao Paulo, Brasil and at the Faculty of Communication at the University of Navarra. He is also an author on strategic branding and marketing issues. Prof. Oliver completed IESE's Program for Management Development in 1979, the Strategic Marketing Management Program at Harvard University in 1985 and the Senior Management Program (SMP) Omnicom University, Babson, Mass. EEUU (2005/2006). He earned his Ph.D. in advertising from the University of Navarra. He has been Chairman and CEO of BBDO Spain, a holding company with 1,200 employees and 13 commercial communications companies. After 32 years of service, he left BBDO to devote himself to teaching and his winery and consultancy


In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)