How we broke the habit of honking: Anand Damani at TEDxIIMRanchi

Anand Damani is co-founder of the branding and behavioral design firm -- "Briefcase" which pioneers in using various scientific interventions to change consumer, organizational and social behavior. 'Bleep', their first project in the social field," is a patent-pending horn reduction system. He is an avant-garde marketer with over 13 years of experience in advertising, sales and marketing. He has helped build brands of companies like Unilever, P&G, Cadbury, L'Oreal, Asian Paints, Samsonite and many others.


In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)