The Pros and Cons of Being an Entrepreneur: Lisa Sedlar at TEDxPortland

Lisa has worked in the restaurant and natural foods industries for over 25 years. She was the CEO of New Seasons Market and worked as the Director of Purchasing for Whole Foods Market in the Midwest. In 2013, she founded Green Zebra Grocery in Portland. Committed to transparency, through open-book financials and sustainability, by curating local community partnerships, Green Zebra makes trustworthy groceries easier to find.

Event Recap - April 12, 2014 at the Keller Auditorium with 2900+ in attendance marked the 4th installment for TEDxPortland. Committed to ideas worth spreading in the Rose City and beyond, 55+ volunteers, worked year round to organize this one-day event featuring 14 speakers and 4 performances. This year's theme was PERFECT.

With special thanks to the UNIVERSITY OF OREGON for presenting partnership, a world class stage design provided by HENRY V, an incredible legacy bound book provided by PREMIER PRESS and to the creative digital craft provided by INSTRUMENT. All of our "Perfect Partners" can be found here:

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)