Why don't you have an Experience Strategy?: Caine Smith at TEDxSevenMileBeach

Experience Design is all around us in everything from buying groceries in the supermarket to at the airport catching a flight to buying a house. It is all too often that the simplest of things can create an awful experience for customers. Caine urges us think much more carefully about this process in this TEDxSevenMileBeach talk.

Caine Smith is an award-winning strategic thinker, focused on Experience Design and using technology to improve how we all interact with the world. Passionate about technology and user-experience, he has worked with global brands impacting the way millions of people interact and connect with these brands.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)