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Why Most People Don't Get Marketing: Shari Worthington at TEDxWPI

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Shari Worthington, Affiliate Professor, School of Business at Worcester Polytechnic Institute. Event coordinated by Residence Hall Council and Omicron Delta Kappa.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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