Why social technology will help your business: Sharon Moore at TEDxUniversityofStrathclyde

Sharon Moore is IBM's Technical Leader for Social Business and Smarter Commerce in the UK and Ireland. Her role is to help organisations empower, understand and trust their people, knowing that social business maturity depends not just upon technology but on behaviours also. She discusses how much social marketing has changed since the advent of the internet, and the importance of why businesses should learn to view their consumers as individuals. She envisions that social technology will be essential to the vitality of startup businesses in the future, and why it is important for companies to understand this now if they want to succeed.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)