A Story of Purpose | Joey Reiman | TEDxEmory

This talk was given at a local TEDx event, produced independently of the TED Conferences. We can survive 40 days without food, four days without water but our minds can only survive 30 seconds without meaning. Human beings are meaning-seeking creatures who thirst for greater purpose. Purpose has emerged as the most powerful tool in commerce and Joey Reiman has come forth as the world's leading expert on bringing purpose to the world of business, helping companies discover, articulate, and activate their purpose.

Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is CEO & Founder of the global consultancy BrightHouse, a company whose mission is to bring greater purpose to the business world. Reiman's frameworks and methodologies have been adopted by the world's most prestigious organizations including The Coca-Cola Company, Procter & Gamble, McDonald's, Nestle, Carlsberg, Chrysler and KPMG. Reiman’s newest book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, has been named by News Observer as one of the top 25 books for Corporate America. For over a decade, Reiman has been teaching Ideation – a term he coined – as an adjunct professor at Emory University's Goizueta Business School. Reiman is a frequent marketing and branding guest expert on CNN, and is a monthly columnist for BE Magazine, created by Mahatma Gandhi's grandson, Arun Gandhi. World-renowned Professor Philip Kotler calls Reiman, "The Moses of Marketing". Reiman says his greatest accolade is his self-proclaimed title of FAMILLIONAIRE, a person whose real wealth is in his family.

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