Dirt: An Untapped Public Asset: Jim Bowes at TEDxWarwick 2014

Jim Bowes is the founder of GreenGraffiti®. After working in the communications industry for 25 years, he became interested in the issues surrounding sustainable development. Jim left the industry shortly afterwards, running GreenGraffiti® from his kitchen table and watching it grow into an international success in just four short years. GreenGraffiti® is one of a growing number of businesses that are demonstrating that they can do well by doing good. As a founding member of GreenAdsBlue, a water foundation set up by the creative industry for the creative industry, Jim continues to be involved in giving-back initiatives.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)