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Giving Asia the Slip

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French branded underwear makes its appearance in Hong Kong – and it is heading to other centres in Asia too. Le slip Francais has opened its first stand-alone store in the SAR, together with a continuing loose association with French-owned store chain, Kapok. Hong Kong is the centre for both businesses in the region. Le slip Francais has also introduced a scented underwear product, underlining its offbeat approach to marketing.
Speakers:
Juliette le Manchec, Brand Manager, le slip Francais
Baptiste Guedez, Buyer, Kapok
Related Links
Hong Kong Trade Development Council
le slip Francais
Kapok
French Chamber of Commerce and Industry in Hong Kong
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