Liberating Legacy: Nikki Crumpton at TEDxBrighton

Nikki is the Regional Planning Director EMEA, and Head of McCann Pioneers at McCann Worldgroup. After studying Geography at Oxford Nikki started her career in planning at BMPDDB, where she learnt her craft on the MLC, PG tips and the COI.

A chance invitation to the Worlds Toughest Brief (how to make sustainability sexy for the millions), led to her meeting Jamie Burdett. One year later she attended the Do Lectures and met some of the most inspiring people whose generosity and mentorship forced her into action rather than thought. She got back in touch with Jamie and they started to cook up what would happen if they bought the worlds of global communications, global brands and globally scaled behaviour change together and Pioneers was born.

After being given the green light to form an intrapreneurial unit at the beginning of 2013, Jamie and Nikki have started working on some incredible projects with big global brands that are all based in scalable behaviour change.

They have since grown the concept of Pioneers and it now embraces anthropological and ethnographic research, connected health, UX and tech futures as a way of prototyping both product and business models. There are two big reasons why Nikki has decided to pursue this journey. One is called Mina (aged 12) the other is Maggie (aged 8). She hopes that if she stays open, keeps listening and learning, and allowing really smart people to influence her world view, she might just be able to change the world a little bit for the better for her two reasons, and for others.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)