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Outsmarting the marketers: Kusum Ailawadi at TEDxAmoskeagMillyard

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It's not just you: we are getting fatter. That's why everything around us — our plates, cups, clothing, even La-Z-Boy recliners — is getting bigger. Worse, we're terrible at estimating serving sizes, we can't remember what we've eaten, and we trick ourselves into thinking it's okay to eat more of "healthy" foods. So what can we do? As a Dartmouth marketing professor at the Tuck School of Business, Kusum Ailawadi explains if we want to truly eat healthy, we have to learn to outsmart the marketers.

Her work has been honored for excellence in collaborative research between academics and practitioners. She has examined the effectiveness of policy changes by packaged goods manufacturers like Proctor & Gamble, assessed the profit impact of the strategies of retailers like Hannaford and CVS, and studied the reaction of incumbent retailers to a major entrant like Wal-Mart.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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