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True pricing accelerates the rise of sustainable business: Michel Scholte at TEDxLeiden

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How can we solve the fundamental issues in society through our economy? There is a growing number of initiatives that introduce principles and badges for sustainable business practices. However, the adoption is slow and often the outcome is unclear. What if we would include the cost of these inferior business practices into the price of our products?

Michel Scholte is co-founder of True Price, a social enterprise that calculates and improves the true price of products. The True Price of a product includes the net social and environmental costs incurred in production, distribution, selling and consumption.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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