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Unlabelling Philanthropy: Gerardo Porteny at TEDxCoventGardenWomen

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In this inspiring talk, Gerardo Porteny talks about how philanthropy is a way to show your love for others. Gerardo Portney was 16 years old when he founded Pink Life Against Breast Cancer A.C. in 2010, a non-profit organization based in Mexico City that fights cancer, using education as a primary tool. Under his presidency, Pink Life has consolidated a strong presence in 10 schools and 4 universities and has imparted more than 100 conferences about the importance of breast self-examination.
Realising the vulnerable position that the Mexican people have against the disease because of lack of knowledge, Gerardo founded Pink Life Racing in 2012, involving men in the educational process. It is the first non-profit professional car racing team in Latin America, that race for a social cause.
More recently in 2013 Gerardo thought of yet another way to involve young people by developing Pink Life Sports. It is a division that organises diverse sport tournaments in benefit of the fight against breast cancer.
Currently Gerardo is involved with various philanthropic circles around the world, working towards achieving a better world.

For more info: www.pinklifeabc.com.mx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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