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Japan, A Country of 'Eating is Believing' | Hotaka Katahira | TEDxMarunouchiWomen

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This talk was given at a local TEDx event, produced independently of the TED Conferences. Katahira promotes the value of good dining in Japan and stresses the importance of preserving the Japanese food culture.

Hotaka is the chairman of Marunouchi Brand Forum. Hotaka is also Professor of Marketing Science, the Business Studies Department at the University of Tokyo's Graduate School of Economics. He has published several scholarly works, including Leveraging Japan, The Principles of Brand Power and Building Perpetuity in Business: Learning from "Zeami."

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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