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Media Survival in the Digital Age: Darin Watkins at TEDxWSU 2014

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The science of Crisis Communication is moving at an exponential pace.It's not just hurricanes or ice storms that most affect an organization. The new reality is that a crisis in today's media environment can be devastating. Too often institutions facing new challenges find themselves saying "We didn't know."
How can you defend yourself? The science of today's Crisis Communication changes faster than researchers can even quantify the most simplest of terms. Example - "what is the definition of a 'viral video'?" The good news is that the answers lies in the most basic fundamentals of media relations. This presentation will help empower executives at all levels with key knowledge they need to be prepared.

Bio- Darin Watkins works as the Director of Communications for The Edward R. Murrow College of Communication, where he teaches Crisis Communication. Previously he served as the Executive Director of Communication and Spokesperson for Washington State University under President Floyd. For over 25 years he worked in broadcast news as a television report, with his last position as a reporter for KING5 News in Seattle, WA.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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