Share Your Life: Cathey Armillas at TEDxHickory

Cathey Armillas is known for giving her all in all she does. She stands as a living example that where you start in life doesn't have to be your end. With rough beginnings, she learned at an early age that if you want something that is beyond your reach, you have to stand on your tippy toes and get it. Cathey applies her philosophy of Reciprocal Affinity, or more simply, "give love to get love" in both her life and career.

Author of the popular book, The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You, Cathey runs PURA (for Promotions Using Reciprocal Affinity), a highly successful marketing firm that practices what she preaches. She speaks all over the world, spreading her message to multinational corporations, advertising and media agencies, down to small groups and non-profit organizations. Oh, and she can throw a mean fast pitch too.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)