The Moral of The Story: Jeff Freedman at TEDxBeaconStreet

There's a lot of buzz in the advertising industry about storytelling. But, what truly makes a great story? Through his own personal heartfelt story, Jeff Freedman demonstrates the ultimate benefits of storytelling, and what lies at the heart of doing it well.

Jeff Freedman is the founder and CEO of Small Army (smallarmy.net), one of Boston's top 20 ad agencies (Boston Business Journal) and Small Army for a Cause, the non-profit organization behind the national Be Bold, Be Bald! cancer fundraiser (beboldbebald.org).

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)