Waste is the challenge | Lizette Smook | TEDxHongKongED

This talk was given at a local TEDx event, produced independently of the TED Conferences. Lizette Smook is the CEO and founder of Innovasians, a blue technology company that applies new and sustainable technologies in the development and manufacturing of eco lifestyle products. She runs through how her company has created creative and innovative technologies that can aid us in reducing the impact we have on the environment.

Lizette Smook
Eco-Innovation Entrepreneur

Lizette Smook has been nominated for Katerva, Cartier and Asia Pacific Entrepreneurial Awards and was awarded the Tatler Eco Hero Award in 2010 and Enterprising Woman of the Year Award in 2012.

A native South African, she studied science and began her career in the textile industry. A corporate career brought her to Hong Kong; and after advising several SME businesses on blue economy principles, she was inspired to begin her own business.

Innovasians (Innovate + Asians) was founded in 2007 and is today a blue technology-driven company applying sustainable technologies in the development and manufacturing of eco lifestyle products. Clients from all sectors benefit from Innovasians' turnkey and scalable solutions to reducing environmental impact through developing tangible blue products.

Lizette presented a paper on "Applications of Bamboo" at the Eastern Cape Development Council of the South African Government in August 2011. She also presented on "Smarter Consumerism" at the Climate Change Business Forum in Hong Kong. In addition, she is a Consultant to the United Nations and contributed a research paper on Bamboo in 2010 and. She was also a speaker at the United Nations Conference on Trade and Development in Jakarta in 2009 on "the Impact of Fashion on Biodiversity".

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