Putting 'Eco' Back into Economics: Ruud Kleinpaste at TEDxChristchurch

Ruud is one of the amazing people that New Zealand imported from the world at large, in this case from the Netherlands (although he was born in Indonesia). He has held a few positions in the Ministry of Agriculture and Fisheries but will be forever remembered within New Zealand as 'the Bugman'. Ruud has carried a flag for a number of environmental causes such as the protection of native birds and more eco-friendly agriculture. He's reached people of all ages since the 1980s, first through his talkback radio show, "Ruud's Awakening", and then in his TV series, 'Buggin' with Ruud'.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)