Connecting A City's Identity With Jazz: Tina Heine at TEDxLugano

Tina Heine was in her 4th semester of studies in mathematics and German literature when a friend offered her space in a historical building to build a bar. 12 years after the risky departure from university, she began hosting a series of jazz concerts in her bar "Hadley's". Over the years, the live concerts in her place created a new scene of jazz lovers and Tina decided to do more. She dreamed of bringing the "Monteux Idea" of a large jazz festival to Hamburg -- great music for thousands of people! The concept: 2 days, 10 stages, 50 concerts, all along the waterfront connected via ferryboats. ELBJAZZ Festival attracts more than 20,000 people per year, and 2014 will be her 5th edition. In a few short years, the festival has become a mainstay in Hamburg's music scene. In less than 18 minutes, she hopes to unravel the complexities of integrating a cultural event into a city's identity.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)