What Is Success?: Jacob Hagemann at TEDxLugano

Jacob is a search-engine marketing expert and has been founding various companies for the past 16 years. He began in 1998 with Notabene.net and pioneered search engine marketing in Scandinavia. Recently he founded Hoosh Technology SA in Lugano, an online marketing intelligence provider. He is a speaker and strategic consultant for large e-commerce oriented companies. As a "serial entrepreneur" and having worked with over 20 companies in a little over a decade, he's here to share a bit of what he's learned with the entrepreneurs of tomorrow.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)