What the Craft?: Changing the way spirits are made and sold in America: Meredith Grelli at TEDxCMU

Meredith Grelli is co-owner and co-founder of Wigle Whiskey, the first distillery in the city of Pittsburgh since Prohibition. When she's not at Wigle, Meredith teaches New Product Development in Chatham University's Food Studies Program. Before Wigle, she worked in brand management at the Heinz Company, went to business school at Carnegie Mellon, cooking school at Le Cordon Bleu Paris, worked in urban redevelopment efforts, and studied urban history at the University of Chicago.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)